You think of ways to focus people’s attention on the products and services of your company. You do customer research. You think of ways to inform and surprise your customer and to make them place an order. You familiarize yourself with different types of customer and there preferences. It may for instance make quite a difference if you want to reach younger or older people. You write a marketingplan and write copy for folders or websites. You evaluate if a marketing plan is a success.

roc van amsterdam-amstelveen - international marketing and communications management